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Engagement opportunities to brands targeting the large, economically-active consumer base

The largest aggregator of the independent market sector in South Africa.

Retail Engage provides digital and physical engagement opportunities to brands targeting the large, economically-active consumer base in traditionally hard to reach peri-urban and rural areas.

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Retail Engage

  • Main Market Engagement Services

    • ​Shopper marketing and in-store media

    • Market insights and research

    • Direct sales and marketing services

    • Sales and merchandising.

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bonsella® Rewards Platform

  • An aggregated SHOPPER REWARDS PROGRAMME targeting 10 million + shoppers in the independent retail sector in South Africa, across a network of retail and liquor stores, spaza’s and taverns.

  • bonsella® offers holistic market engagement services:

    • Brand awareness

    • Product differentiation

    • Push-to-sell campaigns

    • In-field research and market insights – all against measurable sales-based ROI.

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Trader Distribution

  • Digitising the commerce chain

  • Revolutionise the way traders operate and interact with the market

  • Enable traders to increase category share, communicate directly with customers, reward loyalty, gain detailed market insights, and achieve measurable ROI.

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Data Insights

  • Comprehensive data solutions tailored for traditional trade environments

  • Our platform bridges the gap between brands, merchants and consumers enabling brands to understand the traditional market and make informed decisions.

  • Our ability to provide demographic, geographic and SKUs specific data in formal in informal trade, allows for unique insights for any business wanting to deeper understand their potential market.

Main Market Distribution

Retail Engage empowers brands and retailers to drive 'last-mile' awareness and engagement within the main market through:

Targeted, Real-time Communications:

Personalised messages delivered at the right moment.

​

Incentives:

Rewards and promotions tailored to individual preferences.

​

Multimedia Campaigns:

Engage consumers through diverse content formats.

​

Robust Physical Presence:

Enhanced offline visibility through a strong footprint.

Strategically Located Sales Agents:

Maximized outreach through strategic positioning.

​

Last-mile Awareness and Engagement:

Increased visibility and interaction in crucial consumer decision stages.

​

Untapped Market Opportunities:

Exploration of undiscovered potential in broader consumer segments.

Unlock untapped opportunities and drive last-mile awareness and engagement for your brands and retailers in the main market.

In the dynamic retail landscape, effectively engaging the 'main market' remains a challenge due to limited measurable media, communication platforms, and consumer insights. This scarcity, compounded by the inability to segment and incentivise, makes fostering meaningful connections daunting for brands and retailers. However, Retail Engage rises to meet this challenge head-on, offering a unique aggregated ecosystem that integrates digital and physical platforms.

Strategically Located Sales Agents:

Maximized outreach through strategic positioning.

​

Last-mile Awareness and Engagement:

Increased visibility and interaction in crucial consumer decision stages.

​

Untapped Market Opportunities:

Exploration of undiscovered potential in broader consumer segments.

Targeted, Real-time Communications:

Personalised messages delivered at the right moment.

​

Incentives:

Rewards and promotions tailored to individual preferences.

​

Multimedia Campaigns:

Engage consumers through diverse content formats.

​

Robust Physical Presence:

Enhanced offline visibility through a strong footprint.

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